Super Mopar T-Shirt:
For this promotional design for the Super Mopar Dream Giveaway, I drew from the visual language established by Young & Rubicam's Plymouth Road Runner campaigns of 1968-69.
This approach honors Creative Director Jim Ramsey's strategy of playful marketing, incorporating the iconic 1968 Road Runner cartoon character with Mopar heritage. By bridging nostalgia with current streetwear trends, this strategic approach to merchandise design effectively targets multiple generational demographics.
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INSPIRATION
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DESIGN MOCKUP
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FINAL DESIGN
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BACK-SIDE FINAL DESIGN
I lead print marketing strategy and execution for multiple giveaway campaigns. Collaborating with C-suite leadership, I develop creative direction for direct mail, brochures, and promotional materials. I then oversee our design team in translating this vision into cohesive design solutions that maintain brand consistency across all print.
Direct Mail:
